A fashion and beauty fanatic with an Australian/Dutch background, Rochelle Peetoom lived in both Sydney and Amsterdam as a young girl. She was then fortunate enough to grow up in Barcelona as a teenager, before moving to Paris and New York to study Design Management at Parsons. Upon returning to Barcelona to study business and thereafter took the 1 year 'Vogue fashion diploma' at the Condé Nast College in London. Rochelle has worked for L’Oreal, concentrating specifically on the marketing of their luxury brand Kérastase, and in the Beauty Department of British Vogue.

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